The need for Commercial advertising in Uganda has greatly contributed to the development of the photography business. Commercial advertisement relies on the use of attractive photo imaging to attract the attention of prospective clients.
Until 1992, local photographers sent their films to Nairobi or Kisumu for printing, followed by days of waiting for the customers to get back their pictures.
Taking colored pictures was too expensive for average Ugandans living them with no option but to take the cheap black and white pictures that were easily developed at the local studios.
However over the years, the local photography industry has developed and taken to the latest technology. Photo printing can be done locally from several Medias including the digital and still cameras and mobile phones.
Charles Bwire a photographic specialist, at Photo Tec Sheraton Hotel says the high competition in the industry is forcing people to invest heavily to beat off competition.
He says the competition has resulted in the reduction of the printing price from 1000 to 300 shillings for images taken using a digital camera.
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Betty Gutto of Photo Tec says that other innovations introduced into the business have helped them to win over more clients leading to the development of the industry.
Shamim Mukalazi the Assistant Manager Studio Sn says they entered the business of photography during the advent of digital technology into the country. She says that digital technology has advantage of time and space.
According to Mukalazi, digital technology has put an end to the dark room studios. He says proprietors have devised means to reach out to their client's and serve them within the comforts of their offices and homes.
She says the laminating of photographs was introduced to suite the clients desire to preserve their memorable moments.
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Photography is used by amateurs to preserve memories of favorite times, capture special moments, tell stories, send messages, and as a source of entertainment.
In Uganda, photograph printing began in 1990s and here today where most studios have shifted from analog to digital technology.