In short
Pompigne says Media outlets across Africa need to invest more in producing content, in order to counter the force of international conglomerates that are ambitiously investing in Africa, targeting African audiences and competing for African airwaves.
Competition from Western and Asian media outlets could affect the survival of indigenous media houses in Africa, according to Nicolas Pompigne-Mognard, the founder of media relations consultancy firm, APO Group.
Pompigne says Media outlets across Africa need to invest more in producing content, in order to counter the force of international conglomerates that are ambitiously investing in Africa, targeting African audiences and competing for African airwaves.
He was making reference to the dominance of media houses like Chinese CTGN (China Global Television Network), into a market which was formerly controlled by CNN, BBC and Deutsche Welle (DW).
He argues that while the emergence of such media houses offers diversity to listeners, viewers and readers, it comes with competition to the locally founded media houses adding that the trend should worry media owners in Africa.
Pompigne, a Franco-Gabonese former journalist says one of the major underlying challenges of African media outlets is content adding that African media must find a way to make its content more attractive to its audiences.
//Cue in; "when you witness…
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Pompigne, who is visiting Africa's major journalism training institutions, further argues that the trend is going to impact revenues to local outlets as multinational advertising companies opt for international media outlets. This, he argues is likely to affect talent development and the capacity of indigenous outlets to compete for the same audience.
//Cue in; "It will have…
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Dr Fred Kakooza, a Multimedia production expert and lecturer at the Makerere University Department of Journalism equally acknowledges that Uganda's media lacks quality content. He also raises fears of regulation that sometimes push local media into self-regulation and give a blind eye to content that engages the population especially on governance issues which an international media will gladly air.
//Cue in; "I think in terms of…
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Dr Kakooza, however, states that local media houses still have an edge over international media in terms of proximity. He contends also that even stories told by natives on international media are better told than the foreign press.
//Cue in; "Obviously in terms…
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Dr Sarah Namusoga, a mass communication lecturer at Makerere University demands more emphasis on access to enable people to access local content.
//Cue in; "About 20 years ago…
Cue out …confirmed with research."//
Pompigne says Media outlets across Africa need to invest more in producing content, in order to counter the force of international conglomerates that are ambitiously investing in Africa, targeting African audiences and competing for African airwaves.
He was making reference to the dominance of media houses like Chinese CTGN (China Global Television Network), into a market which was formerly controlled by CNN, BBC and Deutsche Welle (DW).
He argues that while the emergence of such media houses offers diversity to listeners, viewers and readers, it comes with competition to the locally founded media houses adding that the trend should worry media owners in Africa.
Pompigne, a Franco-Gabonese former journalist says one of the major underlying challenges of African media outlets is content adding that African media must find a way to make its content more attractive to its audiences.
//Cue in; "when you witness…
Cue out…on international media."//
Pompigne, who is visiting Africa's major journalism training institutions, further argues that the trend is going to impact revenues to local outlets as multinational advertising companies opt for international media outlets. This, he argues is likely to affect talent development and the capacity of indigenous outlets to compete for the same audience.
//Cue in; "It will have…
Cue out…. the problem of articulation."//
Dr Fred Kakooza, a Multimedia production expert and lecturer at the Makerere University Department of Journalism equally acknowledges that Uganda's media lacks quality content. He also raises fears of regulation that sometimes push local media into self-regulation and give a blind eye to content that engages the population especially on governance issues which an international media will gladly air.
//Cue in; "I think in terms of…
Cue out…because they are not restricted."//
Dr Kakooza, however, states that local media houses still have an edge over international media in terms of proximity. He contends also that even stories told by natives on international media are better told than the foreign press.
//Cue in; "Obviously in terms…
Cue out…proximity works."//
Dr Sarah Namusoga, a mass communication lecturer at Makerere University demands more emphasis on access to enable people to access local content.
//Cue in; "About 20 years ago…
Cue out …confirmed with research."//
