Kampala City Council has unveiled a new policy on outdoor advertising setting stringent provisions for advertising firms.
Uganda lacks an outdoor advertising policy which has resulted in the erection of unplanned structures and disorderliness in high density population areas like Kampala City.
Under the policy an operational license for a firm will renewed annually depending on adherence to the regulations within the policy.
Florence Namayanja the KCC Deputy Mayor warns that Council will deface any billboard erected in breach of the regulations. The policy comes into effect in July, this year.
//Cue in: iThe policy is intended to#
Cue out: #in certain areas.i//
Under the policy KCC intends to divide Kampala into three advertising zones that will have varied requirements for erecting outdoor advertising structures.
The inner zone covers areas of high density, commercial enclaves, developments along the main streets and relatively high economic activity. These include the Golf Course roundabout, Mulago roundabout, Makerere Hill Road, Old Kampala, NamirembeQueensway, Kibuye and Nsambya roads. Others are Mukwano road, Jinja road and Babiiha road.
Under the policy the advertising firms will be required to erect billboards of 18 square meters or less. The billboards must be well lit and approved by KCC.
KCC has however given leeway to advertising firms to erect larger sized billboards in the outer zone which has little human activity and low density residential areas.
The policy also prohibits billboards within distances of slopes, traffic signs and road curves.
Namayanja today met with representatives of over 30 outdoor advertising firms at City Hall over the new policy.
One of the key concerns of the advertising firms was the issue of conflicting roles between the Uganda National Roads Authority which manages selected roads within the City and KCC.
James Kiwanuka Chairperson Outdoor Advertising Association also proposed that the representation of the firms on the Commission be increased to two for purposes of transparency. He also accused KCC of double standards in allocation of advertising sites.
The Commission on outdoor advertising is expected to meet within two weeks to address the concerns of the out advertising firms.
Hellen Ntegyereize
Updated: 24 Jun, 14:3614:36
KCC Unveils Regulations for Outdoor Advertisers
28 May 2009, 17:36 8391 Views Kampala, Uganda News Report
Tagged with:
outdoor advertising guidelines
About the author

Hellen Ntegyereize
Available files
|
- no name - |
886 downloads |
Top Stories
-
-
English Language A Challenge for Candidates-UNEB
1 Mar 2019, 12:15 -
Serial Killer Richard Arinaitwe Asks Court to Quash Sentence
28 Feb 2019, 19:18 -
IGG's Letter to ISO Angers Speaker
28 Feb 2019, 17:53
More from Hellen Ntegyereize
-
Licensing Board suspends license of Kampala Coaches
18 May 2009, 17:17 -
-
Parents of Hemophilia Child Form Disease Awareness Association
4 May 2009, 17:02
Related Articles
-
Motorists Query KCCA Outdoor Advertising Guidelines
22 Apr 2015, 14:09 -
Govt Urged to Regulate Child-Directed Advertising
12 Aug 2016, 11:11