Poor Marketing, Lack of Information Killing Tourism-Minister

2042 Views Kampala, Uganda

In short
Hellen Namutamba, the Busoga Kingdom Tourism Minister, says as it stands there are so many tourism sites that are not adequately promoted.

There is need for proper documentation and marketing if Uganda is to achieve its tourism potential, the Tourism State Minister, Godfrey Kiwanda has revealed. 

According to Kiwanda, currently many Ugandans don't understand the tourism sector and therefore don't appreciate it. He says the biggest problem has been marketing Uganda as a country. 

Kiwanda observes that there are special tourist attractions in different parts of the country for both international and local tourists that haven't been exploited. 
He cites the traditional circumcision festival in Bugisu region, unique Karimojong culture, arts and crafts in Pakwach and West Nile and cultural activities in Buganda among others, which need to be marketed vigorously.
He is hopeful that with the new emphasis under the campaign dubbed "tulumbe" where over 12 clusters have been formed, each of these cultures and unique areas will be marketed separately to catch various interests.

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He also states that in all the 12 clusters, there shall be a street market that will operate at every end of month selling unique crafts made by Ugandans.

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Hellen Namutamba, the Busoga Kingdom Tourism Minister, says as it stands there are so many tourism sites that are not adequately promoted.
She says that in many cases these sites have not been explored or even documented. She says each of the ten districts in Busoga region has special features, but most emphasis has been on Jinja.

Namutamba asks government to work with cultural institutions across the country to promote different tourism products.

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About the author

Alex Otto
“Journalism that changes lives is my goal,” Alex Otto has said on more than one occasion. That is his career’s guiding principle. Has been since he was a radio journalist in the northern Ugandan town of Gulu in 2009.

Otto passionately believes his journalism should bring to the fore the voices of the voiceless like the shooting victims of Apaa. Otto tries in his journalism to ask tough questions to those in positions of authority.

Based in the Kampala bureau, Otto is especially interested in covering agriculture, politics, education, human rights, crime, environment and business. He has reported intensively on the post-conflict situation in northern Uganda.

A URN staff member since 2014, Otto previously worked with The Observer Newspaper from 2012 to 2013 and later the Institute for War and Peace Reporting IWPR based in Gulu.

He was the URN Gulu bureau chief 2014-2016.