Report Shows Improved Coverage of 'Dark Horse' Presidential Candidates

1588 Views Kampala, Uganda

In short
Harriet Anena, the ACME On-line Content producer attributes the increased coverage of the dark horse candidates to their exposure in the presidential debate.

A new report by the African Center for Media Excellency-ACME shows a significant increase in the coverage of little known presidential candidates. 

The report shows that the time and space allocated to presidential candidates Maureen Kyalya, Joseph Mabirizi,  Vanensius Baryamureeba, Benon Biraro and Abed Bwanika in both broadcast and print media, increased significantly between December 2015 and January 2016.

Harriet Anena, the ACME On-line Content producer attributes the increased coverage of the little known candidates to their exposure in the presidential debate.
 
//Cue in: "so about...                                     
Cue out:...it is"//
 
She however, observes that despite the increase in the time and space allocated to the five, they still remain "dark horse" presidential candidates.

According to the ACME report issued this afternoon, both Joseph Mabirizi and Benon Biraro received 4.6 percent coverage, Maureen Kyalya 4.5 percent, Venansius Baryamureeba at 4.2 percent and Abed Bwanika 3.6 percent.

The report also points to a drop in the coverage of the incumbent president, Yoweri Museveni, independent candidate Amama Mbabazi and Forum for Democratic Change-FDC presidential flag bearer, Dr. Kizza Besigye. 

The report shows that Museveni received 39.7 percent coverage, Mbabazi 22.5 percent and Besigye 16.4 percent. This is contrast to the December results which put Museveni at 44.2 percent, Mbabazi 28 percent and Besigye at 19.8 percent. 
  
The ACME report also shows that Museveni dominated front page coverage with 30.2 percent followed by Mbabazi at 27.8 percent and Besigye 20.8 percent.  

Bernard Tabaire, the Program Director, ACME, says the aim of issuing the media reports is to contribute to fair, impartial and professional coverage of the 2016 campaigns.

He added that the reports can be used by media houses in real time to adjust their coverage. 

//Cue in: "before...
Cue out:...context"//

 

About the author

Olive Nakatudde
Olive Nakatudde is a URN journalist based in Kampala. Nakatudde has been a URN staff member since 2013.

Nakatudde started out in journalism in 2009 with Dembe FM radio in Kampala. In 2012, Nakatudde joined Voice of Africa as a political reporter. She has been a photographer since her journalism school days at Makerere University.

Nakatudde is interested in good governance and public policy, which she reports on intensively from the Uganda Parliament. She is a keen follower of cultural affairs in Buganda Kingdom and covers the kingdom's Lukiiko (parliament). Nakatudde also reports on education and health.